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In the large pool of users, it is difficult to find the right one for each user, not to mention some of the information provided is fake.

A report from Analysis[1] showed that “user-friendliness, brand, and reputation” are the top three factors in customers’ decision making.

The implication for company strategy is that the key of success is to increase female users and to motivate their activeness,” she said.

“However, most companies would focus on male users in their webpage designs.

China’s Online Dating Market However, when we look at online dating service companies in China, most of them don’t have clear positioning.

They mostly emphasize on the size of the company and their user pools.

But male users are usually more active in the use of the online dating services than female users.

The two dimensions: purpose and service fee divide the market into four categories: (1) entertainment – low friction; (2) entertainment – high friction; (3) relationship – low friction; (4) relationship – high friction.

In United States, the positioning of most online dating service providers concentrates mainly on the “entertainment – low friction” and the “relationship – high friction” category.

They will put attractive female pictures on the home page.

Coffee Meets Bagel used a different strategy to attract female users.

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